Doing More With Less: How to buy print in the new decade

Below is the first edition of a new series of guest blogs from D&K's clients. Our aim is to have a guest publish a new column each week with helpful advice, criticisms, forecasts, etc. Stay tuned. If you're interested in being a guest blogger for the column, please contact us at blog@dkprinting.com. 
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The author buys nearly one million dollars worth of printing each year and has been in the industry for more than 10 years.
Enjoy....


As the year comes to a close with headlines of more marketing budgets being slashed and more layoffs from Marketing/Creative Services/Communication departments are prominent, I’m prompted to write a few thoughts on what we all can do as professional communicators to advocate for printed materials. Just as in other aspects of our life, when we are faced with financial challenges, we have to be wise consumers. We have to be able to do more with less.