KNOW YOUR SPECS: Successful print projects start with good specs

Below is the second edition of a new series of guest blogs from D&K's clients. Our aim is to have a guest publish a new column each week with helpful advice, criticisms, forecasts, etc. Stay tuned. If you're interested in being a guest blogger for the column, please contact us at blog@dkprinting.com. 
Let us know what you think about our blogs by posting comments at the bottom of the page.
The author (the same author as our first guest blog post) buys nearly one million dollars worth of printing each year and has been in the industry for more than 10 years.
Enjoy....


Writing good print project specifications is the foundation for building a successful project. If you do not pull together all of the specifications, you are starting off on the wrong foot. Which immediately opens the door for errors, assumptions and construed interpretations.

Here are my guidelines for writing specs that will start your project off on the right foot: